DoorBot was a connected doorbell and home security device that Amazon acquired in 2018. Many people still ask how much did DoorBot sell for, and the purchase price reflects its value as an early smart home device.
This article breaks down the acquisition price, key features, market impact, and what the sale meant for Ring and Amazon’s growing ecosystem.
| Company | Product | Acquisition Price | Acquisition Date | Outcome |
|---|---|---|---|---|
| Amazon | DoorBot | Approximately $100 million | February 2018 | Integrated into Ring and later rebranded as Ring Video Doorbell |
Origin story of DoorBot and early market reception
DoorBot launched as one of the first video doorbells that combined two-way audio, motion alerts, and cloud recording. It targeted renters and homeowners who wanted a simple way to see and speak to visitors without professional installation.
The product gained traction through crowdfunding and early retail partnerships, highlighting strong consumer demand for affordable smart home security. This momentum made DoorBot an attractive acquisition target for a major ecosystem player.
Acquisition details and key milestones
Amazon acquired DoorBot in February 2018 for around $100 million, a deal that signaled Amazon’s commitment to home security. The acquisition included engineering talent, brand recognition, and installed user bases.
DoorBot technology and design were folded into the Ring division, accelerating the development of the Ring Video Doorbell and related accessories. The move helped Amazon close the gap with competitors in connected home devices.
Technology, features, and integration strategy
DoorBot combined a wide-angle camera, motion sensor, and Wi-Fi connectivity to send live video to smartphones. Its simple installation and compatibility with standard doorbells lowered the entry barrier for many users.
Post-acquisition, Amazon integrated DoorBot with the Alexa app and Ring ecosystem, enabling cloud recording, notifications, and compatibility with other Ring products. This integration strengthened Amazon’s smart home roadmap.
Market impact and industry trends
The DoorBot sale helped legitimize the video doorbell market and encouraged more startups to enter connected home security. It also showed investors that there was a viable path from niche gadget to mass-market device.
Amazon’s willingness to pay a premium for DoorBot reflected the strategic value of home entry control in the broader Internet of Things landscape. The acquisition set a benchmark for future deals in the space.
Key takeaways and recommendations
- DoorBot sold to Amazon for approximately $100 million in February 2018.
- The acquisition accelerated Ring’s product development and market leadership.
- DoorBot’s technology directly influenced early Ring Video Doorbell features.
- The deal highlighted the strategic importance of entry-point security in smart homes.
- Understanding pricing history helps contextualuate today’s connected home landscape.
FAQ
Reader questions
How much did Amazon actually pay for DoorBot?
Amazon acquired DoorBot for roughly $100 million in February 2018.
What happened to DoorBot after the acquisition?
Amazon folded DoorBot into Ring, using its technology and team to accelerate the Ring Video Doorbell and related products.
Did the DoorBot founders stay with Amazon?
Key engineering and product staff joined Ring, while some founders moved on to new ventures.
How did the DoorBot sale influence the smart doorbell market?
The deal validated the market and spurred competition, leading to faster innovation and broader adoption of video doorbells.